New Toy Brands and Popular New Toys at Christmas

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Shopkins
It’s an easy task to predict what is going to get to be the next hot new toy brand.

Around The christmas season is the most used Christmas toys 2011 lists give a clear thought of what that seasons number 1 sellers will probably be. But think about the following year’s most popular toys? Exactly how should we possibly guess what happens they will be?

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The solution can initially be discovered with the toy industry’s trade exhibitions that occur at the start of the year or so. London’s Toy Fair as an example is always held immediately after the important Xmas toy sales bonanza at the end of January. Right after February heralds the newest York Toy Fair. The UK’s Spring Fair could also offer clues in regards to what the hot new brands will likely be for the entire year into the future.

For virtually any brand to be successful it needs exposure, whether on the net, online or via television or even the movies. The important target market for toy companies – children and their parents – which means high TVR’s or Television Viewer Ratings are an essential ingredient.

If your brand or Tv series character achieves consistently good TVRs it’s actually a fair bet, from your industry’s point of view, that property will produce a line that they can sell to retail buyers. Retail buyers, from other perspective, will only need to allocate valuable display space to proven toy brands their customers will know, trust and need. Its a type of virtuous circle in which we the standard toy rrndividuals are almost unwittingly complicit!

The most used future toy brands will therefore be those who reach the highest Television Viewer Ratings in the preceding season. Simple!

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